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Multiple Category Experience
The Emerson Group and its broker network have current or past experience within
virtually every category in GM or HBC, and category synergies exist with several
buyers currently handling brands represented by the Emerson Group.
Category Management
The Emerson Group is the only Contract Sales organization with access to every category
captured via syndicated data. This access provides pioneering brands with consumption-based
category knowledge equal to any competitor.
This resource, in conjunction with Emerson Category Management experience provides
the Broker Network with fact-based selling propositions that generate exceptional
results.
Professional Image
Representation by the Emerson Group and its Power Broker Network combined with a
well thought out fact-based Category Management proposal will provide new brands
with the professional image needed to build branded equity at retailers.
Buyer Synergy
The Emerson Group has current or past experience within virtually every OTC, HBC
and GM category.
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